We’re in the business of making your work life easier.
Whether you have a simple script, detailed storyboards or no concept at all,
we’ll gladly step in and help bring your ideas to life.
3D/2D ANIMATION
The core of our business is 3D and 2D animation. We have over 150 highly skilled 3D and 2D animators, dedicated to modeling and artwork, texturing, lighting, and simulation.
GREEN-SCREEN
3D environment modeling and adept compositing capabilities allows you to maximize production value for your live-action shoots, eliminating the need to ‘go on location’.
MOTION GRAPHICS
Slick design, type animation, and sharp graphics. Our in-house team of 25 motion artists from around-the-world expertly craft well-designed, animated graphics that are light-years ahead of a mere PowerPoint presentation.
AUDIO & CASTING
We handle all aspects of casting, stock music search and licensing, record, edit and mix, sound design and effects, and even original composition.
CREATIVE DIRECTION
For projects requiring more creative involvement, our network of art directors, copywriters and designers develop even the loosest idea into full-blown, well-executed scripts and storyboards for production.
GLOBAL VERSIONING
We can comfortably work in over 13 languages from our various offices, and when necessary can have professional translation and transcreation done for global versioning of content.
STORYBOARDS & ARTWORK
Our roster of illustrators at ASB Art and our in house artwork styles are great solutions for storyboard and artwork development. We can offer any level of finish, from lose and quick to tight and detailed.
DESIGN
Our in house design team can work with you to develop custom characters and backgrounds in 2D and 3D for print or video.
EDITORIAL
All of our offices include editorial facilities as well as audio suites. Our editors and audio engineers can work with you to finalize and ship your spot with a sharp edit and professional sound.
HOW WE WORK
Our production process is easy and efficient and utilizes all of our in-house
resources so that you don’t have to worry about logistics.
For most projects, it’s really a simple 5-step process.
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BRIEF
ANIMATION PHASE
FINAL DELIVERY
ART PHASE
AUDIO & CASTING
OUR STORY
Ezra Krausz started ASB as a small NYC based animatics company in 2001 . He quickly realized the demand for animatics reached far beyond the concrete jungle. With a keen eye for talent, the team expanded both locally and abroad to help feed the test production demand.
Now, ASB is recognized as one of the largest full-service animation providers for commercial and advertising production. With 300+ in-house artists across 10 locations around the world, ASB is integrated into the advertising market of every continent, working in multiple languages and multiple time zones. This international presence allowed for a production pipeline that works faster and more efficiently than other companies in the same space. Although ASB is universally accessible, each local office has their own collaborative partnerships built over time with local agencies. It’s this perfect synergy between global and local that has made ASB what it is today.
OUR MANAGEMENT TEAM
Ezra Krausz
CEO & PresidentEzra is the founder and CEO of Animated Storyboards, with over twenty years in the production industry as a commercial director. He has directed hundreds of spots for test and broadcast around the globe, giving him a knowledge of the field that is nearly encyclopedic. Never one to rest on his laurels, Ezra has kept ASB ahead of animation trends, maintaining its position as a leader in the industry. He also oversees each spot that ASB works on, bringing the full weight of his two decades of experience and expertise to bear on every one of them.
Arik Akad
COOAs the COO, Arik oversees all aspects of production for all ASB offices. Arik has been in animation since 1997, and transitioned into the animatic industry in 2003 working at ASB as an animator. Arik put his teaching skills to work, and started training new animators joining the team. He helped recruit some of the most talented animators and animation directors globally. Arik’s philosophy that each individual is an equal part of the sum is what has helped build the strong company culture. On the weekends, you might find him playing with his three boys at home or coaching his kids soccer league.
Joseph Diaspro
CFOJoe joined ASB in November 2010 as CFO. Prior to ASB, Joe worked in Finance at Ernst & Young, along with managerial roles at United Technology and Reader’s Digest. Though Joe’s main responsibilities include the financial side of ASB, he strives to have an understanding and involvement in all aspects of the company, including marketing, production and new technologies. Joe certainly works hard, but when he’s not in the office, he can be found in his home workshop getting his hands dirty, or playing video games with his kids.
Alicia Rodgers
Supervising Producer, North AmericaAs Supervising Producer, Alicia oversees the staff team of Producers for North America projects. Having joined ASB in March 2012, Alicia spent the 5 years prior working as a producer at Avrett Free Ginsberg in New York City. Upon joining ASB, Alicia brought with her a keen eye for quality and a respect for achieving the client’s creative goals. She instills this responsibility within all producers at ASB. During her free time, Alicia loves long distance running and CrossFit. Not only does she keep our team focused, she also inspires a healthy lifestyle.
Liz Greenfield
Managing Director, Art & ProductionLiz Greenfield, Managing Director of Art & Production, has been with ASB since 2010. She was quickly promoted to the head of the design department in 2011, in addition to building the quality assurance department. A New York City local, Liz graduated from NYU with honors in anthropology, linguistics and German. She leveraged her skill set and education and applied it directly to ASB’s art & production management. Liz also oversees ASB Art, providing clients with a variety of traditional illustration styles for storyboards and animatics. She pursues design in her non-work life too, being a hobby-interior and fashion designer.
Mallory Khalifa
Managing Director, Europe & Middle EastMallory joined ASB in 2008, initially as a producer in the NY office. After one year, Mallory transitioned into building and overseeing the development of the new London office. Her responsibilities grew rapidly to include office management, business development and production. Four years later, Mallory is the Managing Director of London, and oversees production for the all of Europe, the Middle East and Africa. Prior to ASB, Mallory worked at Leo Burnett Chicago in Account Management, and Clear Channel Radio. On the weekends, you might find Mallory enjoying travel, performing improv comedy, or enjoying the local art museums.
Paul Grajek
Managing Director, ChicagoAfter earning a Master of Arts in Sound Design in 2007, Paul began his career as an engineer at Chicago Recording. Paul was later recruited by Particle Audio, and then worked agency-side at DDB. Paul joined ASB to help build and run the first audio facility in the NYC headquarters in 2011. Paul later opened up audio rooms in the London and Bangkok studios. In Spring 2013, Paul returned to Chicago to manage the new ASB Chicago office. He focuses on Midwest marketing, and overseeing the audio department globally. When Paul isn’t working, you can find him singing karaoke, or hitting the streets for a jog.
Wes Mallgren
Managing Director, ChicagoWes has been with ASB since 2006, after graduating from Savannah College of Art and Design. Hired as the first 3D artist in the New York office, Wes was promoted to one of the global heads of 3D. Wes has helped integrate all of the new technologies and methods that have kept ASB a leader in the industry. He has worked as chief animator, lead editor, and motion graphics artist on all of ASB’s broadcast spots. In September 2013, Wes transitioned to Creative and Managing Director at ASB Chicago. When not at the office, Wes enjoys spending time with his newborn son and wife.
Allison Kurtzer
Managing Director, Los AngelesAllison joined ASB in January 2011. As Marketing Director, she oversaw marketing and business development for North America. In April 2013, Allison relocated to Los Angeles to start up ASB LA. Set in Santa Monica, the LA office houses two edit suites, audio facilities, and a client lounge area. Allison manages the West Coast office, while working closely with the marketing teams nationally and internationally. Prior to ASB, Allison worked at Viacom in business development for digital platforms. When not at the office, Allison can be found hiking in Malibu or shopping at the farmers market.
Arvin Sanchez
Head of Production, Asia PacificArvin joined ASB in November 2012 as Managing Director for ASB’s Asia Pacific market. In advertising for over 20 years, Arvin has worked in everything from premium liquor brands to Japanese tech products. As Group Account Director at Ogilvy, Arvin oversaw Unilever, Coca-Cola and Motorola, prior to becoming General Manager at Redworks Asia. As Managing Director in the Bangkok office, Arvin is known for his hard-working and judicious management style, and is well-respected and liked by our clients across Asia. When not working, you can catch Arvin on the basketball or tennis courts, or spending time with his family.
Humberto Fabrette
Managing Director, Sao PauloAs the Managing Director of ASB Sao Paulo, Humberto has an entrepreneurial background with experience in TV and film production, marketing, music composition, and directing. Humberto graduated from Oswaldo Cruz University, and has an MBA in Radio and Television Broadcast. Previously, Humberto ran three Brazilian film companies, Frame Films, Berlin Films and Studio 101, along with an audio studio, before he joined ASB in 2012 to oversee Brazil and South America business development. Humberto has doubled the size of ASB’s Brazilian business, along with leading a growing Brazilian team. Humberto is an award winning music composer, with several music releases around the world.
Anne Palesch
Managing Director, DusseldorfAnne joined ASB in September 2013 as Managing Director of ASB Dusseldorf. Anne started her career at GSK in Germany. In 2007, Anne moved agency side at Grey London, working on the familiar brand GSK, as a Global Senior Account Manager. In 2012, Anne transferred to Grey Dusseldorf as a producer, where one of her first projects was producing 3D cinematics with ASB. Having had experience on agency, client and supplier side, Anne has an all-inclusive view of the demands of the industry. You might run into Anne at the cinema or a concert when she’s not at the office.
