Comparing an animatic to a previsualization, also called a “previs” or “previz,” is a lot like comparing apples to oranges. While they belong to the same general family, they are very different—and each has its own uses and benefits. Read More
Whether you’re a seasoned agency producer with hundreds (or thousands) of shoots to your name or you’re a rookie looking to to improve your craft and searching for tips and tricks, sound advice is invaluable.
We reached out to experienced commercial producers from across the country to get their number one tip for success, and we ended up with several great responses about everything from planning, to execution, to leadership, to the paramount importance of creative. Here’s what they had to say (listed in alphabetical order by last name).
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If you’re considering using an animatic to test your commercial ideas, you may be wondering what exactly you need to know about the process before you jump in and get started. If you’re already thinking about this, you’re on the right track. With cinematics and boardomatics, you’ll be able to rehearse concepts, see how creative ideas play out in real time, and gauge responses from other viewers via focus groups. In this article, we’ll give you a basic overview of four key test production formats you should get acquainted with: animatics, boardomatics, storyboards, and HD live tests. Read More