Animatics

Have you ever built or remodeled a home? Whether you planned for a small renovation or a complete rebuild, the process you followed in creating a timeline and following blueprints likely helped you avoid setbacks that cost you time and money.

The same is true when creating a 3D cinematic. In order to create a 3D cinematic efficiently and on budget, you need a blueprint. In this article, we’ll introduce several things you need to know in order to plan—and execute—an ideal 3D cinematic production schedule.
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“What type of animation is best for our project?”

This is one of the most common questions we hear from our clients at the beginning of their animatic projects—they’re debating 2D animation vs. 3D animation and want to know what we recommend. Here are our thoughts for agencies debating 2D vs. 3D animation.  Read More

You’ve got a great concept for a commercial—or so you think. But before you shell out thousands—or even millions—of dollars on your full-up production, you need to guarantee your idea is going to resonate with the people who matter most: your audience.

That’s where animatics come in.

Animatics allow agencies and brands to test their ideas with focus groups before putting them into production. With testing, you’ll learn whether or not you should proceed with the idea, and you can also test and implement changes that make the message more effective. Here’s what you need to know about how to make an animatic. Read More